CES
The CES Podcast

CES Visionaries: Aditi Dugar, Urban Gourmet India

Episode 2 · 42:59

She was a finance professional with a CFA. Then she quit, started a catering company out of a gap she'd noticed in the market, and four years later opened a restaurant that told diners there was no menu to choose from — just ten courses of Indian produce, take it or leave it. People warned her it wouldn't work. Masque has since been ranked India's best restaurant for five consecutive years and won the Art of Hospitality Award from The World's 50 Best. Under Urban Gourmet India, Aditi Dugar now runs a portfolio that includes TwentySeven Bakehouse, Circle Sixty-Nine and Paradox, alongside the kitchen at Seesaw Café. In this episode of CES Visionaries, we talk about leaving a stable career for an unproven one, why she describes herself as an "accidental food entrepreneur," what it takes to build supply chains with farmers across the country, and how she decides when a concept is worth betting on.